Interviews Conducted
(Organized alphabetically by last name with organization)
- Denae Ávila-Dickson, Sunrise Movement
- Tom Di Liberto, Climate Central
- Darcy Gentleman, Planet Forward
- Sean Higgins, Sean Higgins Marketing
- Mary Hoff, Project Drawdown
- Jill Kubit, Dear Tomorrow and Our Kids’ Climate
- Christin Light, Light LXD
- Alesa Mackool, ACM Strategies
- Adam Olenn and Maggie Slane, Rustle & Spark
- Greshma Pious Raju, Our Kids’ Climate
- Brian Ratcliffe, Plant Baby Plant
- Bridget Shirvell, Parenting in a Climate Crisis
- Ali Wines, Uncommon Ground / Climate Communications Alliance
- Corinne Yamada, C3 Social / Big Blue and You
Consulted Works
89% Project. (2025, April 22). Most of the world’s population wants stronger climate action.
They just don’t realize that they are a majority. The Guardian.
Adi Magazine. (2026, January 24). Mariame Kaba: Everything worthwhile is done with other
Brick, C., Bosshard, A., & Whitmarsh, L. (2021). Motivation and climate change: A review.
Current Opinion in Psychology, 42, 82–88.
Calvo Medina, I., Robin D.G. Kelley, Itzel Calvo Medina, & Maria Hu Wu. (n.d.). A STUDENT
GUIDE FOR COMMUNITY ORGANIZING.
Campbell, E., Kotcher, J., Myers, T., Cook, J., Borth, A. C., & Maibach, E. (2023). What motivates
people to defend science: Evidence from the 2017 March for science. PLoS ONE, 18(11), e0290222.
Coren, M. (2023, December 5). The surprisingly simple way to convince people to go green.
Washington Post.
Covering Climate Now. (2024, October 31). CCNow Basics: The Three Pillars [Video]. YouTube.
Dasgupta, A. (n.d.). Climate action has a messaging problem. World Resources Institute.
De Ridder, D. (2025). Community nudges: why we need tools for turning on the we-mode to
tackle problems that concern all of us. Humanities and Social Sciences Communications,
12(1).
Fisher, D. R., & Jasny, L. (2019). Understanding persistence in the resistance. Sociological Forum,
34(S1), 1065–1089.
Fogg-Rogers, L., Sardo, A. M., Csobod, E., Boushel, C., Laggan, S., & Hayes, E. (2024). Citizen-led
emissions reduction: Enhancing enjoyment and understanding for diverse citizen
engagement with air pollution and climate change decision making. Environmental Science & Policy, 154, 103692.
Fundamentals of Organizing Toolkit. In Fundamentals of Organizing Toolkit.
Ganz, Marshall, Leading Change Network, New Organizing Institute, Dogwood Initiative,
Leadnow, One Cowichan, David Suzuki Foundation, Stonehouse Institute, genius, Tay, S.,
Sinnott, S., & Gibbs, P. (n.d.). Organizing: people, power, change.
Gustafson, A., Ballew, M. T., Goldberg, M. H., Cutler, M. J., Rosenthal, S. A., & Leiserowitz, A.
(2020). Personal stories can shift climate change beliefs and risk perceptions: the
mediating role of emotion. Communication Reports, 33(3), 121–135.
Jasny, L., & Fisher, D. R. (2022). How networks of social movement issues motivate climate
resistance. Social Networks, 75, 159–169.
Kiki, L. (2025, October 21). Climate Memo 3 – Framing: To engage your audience, speak their
“Moral language” – SciComMBites. SciCommBites – Science Communication Digest.
Kolendo, A. E. (2024, September 6). The role of emotional engagement in climate
communication. Earth.Org.
Lindenfeld, L., Besley, J. C., Zheng, X., Dudo, A., & Newman, T. P. (2025). Science communication
Mackool, A. (2025, September 23). 3 ways to bring more HOPE and JOY into your marketing &
fundraising communications. ACM Strategies.
Mehlenbacher, A. R., Doody, S., Brouwer, R., Steinburg, J., Eckert, C., Forst, S., Kampe, C., &
Mehlenbacher, B. (2025). The effect of public trust and engagement on climate
communication approaches. Npj Climate Action, 4(1).
McMenamin, L. (2025, October 31). Zohran Mamdani’s advice for Election-Results Anxiety? Go
talk to your neighbors. Teen Vogue.
Music, A. (2025b, April 2). Climate doom sometimes works: How negativity impacts
environmental engagement. SciCommBites – Science Communication Digest.
Moser, E. (2025, May 13). What behavioral strategies motivate environmental action? Penn
Today. and Sinclair, A. H., Cosme, D., Lydic, K., Reinero, D. A., Carreras-Tartak, J., Mann,
M. E., & Falk, E. B. (2025). Behavioral interventions motivate action to address climate change. Proceedings of the National Academy of Sciences, 122(20), e2426768122.
Nagendra, H. (2025). How scientists can drive climate action: celebrate nature and promote
hope. Nature, 638(8052), 885–887.
Nasrin, S., & Fisher, D. R. (2021). Understanding Collective Identity in Virtual Spaces: A Study of
the Youth Climate Movement. American Behavioral Scientist, 66(9), 1286–1308.
Ojala, M. (2013). Coping with Climate Change among Adolescents: Implications for Subjective
Well-Being and Environmental Engagement. Sustainability, 5(5), 2191–2209.
Revolutionary accompaniment: holding each other when things fall apart. (n.d.). YouTube.
Russel, K. E., & Russel, K. E. (2025, September 29). Climate Memo 2 – Framing: Do the wave –
Make Good Behavior Contagious. SciCommBites – Science Communication Digest.
SierraClub. (2025, April 7). Narrative Organizing 101 [Video]. YouTube.
SierraClub. (2025b, May 8). Climate Narratives & the Art of Storytelling [Video]. YouTube.
SierraClub. (2025c, July 28). How to identify the dominant fossil fuel industry narratives [Video].
YouTube.
Stammen, L., & Meissner, M. (2022). Social movements’ transformative climate change
communication: extinction rebellion’s artivism. Social Movement Studies, 23(1), 19–38.
Thaker, J., Howe, P., Leiserowitz, A., & Maibach, E. (2018). Perceived Collective Efficacy and Trust
in Government Influence Public Engagement with Climate Change-Related Water
Conservation Policies. Environmental Communication, 13(5), 681–699.
Thomas-Walters, L., Goldberg, M. H., Tedaldi, E., Kohmoto, K., Rosenthal, S. A., & Leiserowitz, A.
(2025). The role of emotion in climate change communication. Environmental
Communication, 1–14.
Tohidi, A., Balietti, S., Fraiberger, S., & Balietti, A. (2025). Divergence between predicted and
actual perception of climate information. PNAS Nexus, 4(3), pgaf084.
Townsend, S. (2025, October 13). UNF*CKING OUR CLIMATE STORY. Solitaire’s Storytelling.
Volpe, C., Klein, E., & Race, M. (2022). Americans’ Motivations for and Barriers to Engaging with
Science. In EXECUTIVE REPORT.
Wamsler, C., Osberg, G., Panagiotou, A., Smith, B., Stanbridge, P., Osika, W., & Mundaca, L.
(2022). Meaning-making in a context of climate change: supporting agency and political
engagement. Climate Policy, 23(7), 829–844.
Work on Climate. (2025a, June 6). Expert Learning Session | Movement Building with Bill
McKibben [Video]. YouTube.
Work on Climate. (2025a, July 10). Expert Learning Session | Movement Building with Ellen
Dorsey [Video]. YouTube.
Work on Climate. (2025, August 8). Expert Learning Session | Coalition Building with David
Ehrlichman [Video]. YouTube.