Appendix 1: Theoretical Background
This guidebook largely draws on the theory of planned behavior and the BUCkeT framework.
The theory of planned behavior says that when people act, they consider the risks and benefits, their beliefs about what other people expect of them (social norms), and their beliefs about the ability to do the action. When weighing risks and benefits, they consider if the behavior will be fun or satisfying, if it will be useful, and if they will receive a fair share of the risks and benefits. When considering social norms, people consider if the behavior is common for people like them and if people they care about expect the behavior. Research has shown that social norms actually influence the likelihood of someone taking environmental actions more than their own pro-environmental values. Lastly, their beliefs in their own skill, their belief in the group’s ability, and their judgment of the group’s resources influence if someone thinks it is possible to do an action.
Similarly, the BUCkET framework describes people as considering Belonging (making and maintaining relationships), Understanding (enjoying gaining new information and creating shared meaning with others), Controlling (feeling personally effective), self-Enhancing (being seen as worthy by others), and Trusting (wanting to feel that others mean you well).
Appendix 2: Interviews and Works Consulted
Interviews Conducted
(Organized alphabetically by last name with organization)
- Denae Ávila-Dickson, Sunrise Movement
- Tom Di Liberto, Climate Central
- Darcy Gentleman, Planet Forward
- Sean Higgins, Sean Higgins Marketing
- Mary Hoff, Project Drawdown
- Mariyah Jahangiri, Climate Mobilization
- Jill Kubit, Dear Tomorrow and Our Kids’ Climate
- Christin Light, Light LXD
- Alesa Mackool, ACM Strategies
- Adam Olenn and Maggie Slane, Rustle & Spark
- Greshma Pious Raju, Our Kids’ Climate
- Brian Ratcliffe, Plant Baby Plant
- Ashia Ray and participants in the Summer Luminator and Winter Incubator workshops, Raising Luminaries
- Bridget Shirvell, Parenting in a Climate Crisis
- Tory Stephens, Grist
- Ting Waymouth, Chesapeake Climate Action Network
- Ali Wines, Uncommon Ground / Climate Communications Alliance
- Corinne Yamada, C3 Social / Big Blue and You
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